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Report: Hogg Advertiser Boycott Campaign Backfires as ‘The Ingraham Angle’ Viewership Jumps 20%

A campaign led by anti-gun activist David Hogg aimed at the advertisers of Laura Ingraham’s Fox News show The Ingraham Angle appears to have backfired, as her ratings have reportedly risen by over 20 percent.

“Since Ingraham returned from vacation on April 9, total viewership of her program has averaged about 2.7 million (Monday through Thursday; Friday’s numbers are not available),” Newsbusters reported.

“Compare that to the ratings from March 26 through March 29, the Monday through Thursday just prior to the boycott: That week, Ingraham’s total viewership averaged 2.23 million,” it continued. “The increase in her ratings since the boycott began is more than 20 percent.”

The rise in ratings follows a campaign led by student activist David Hogg, who began targeting Ingraham’s advertisers after she made derogatory comments about Hogg’s failure to get into certain colleges – an action for which she later apologized.

However, Hogg pressed on with the campaign, urging companies to boycott The Ingraham Angle, denouncing the apology as an “effort just to save your advertisers.”

Around 27 companies including Office Depot, Jenny Craig, Hulu, TripAdvisor, Expedia, Wayfair, StitchFix, Nestle, Johnson & Johnson, Atlantis Paradise Island, and Liberty Mutual agreed to pull advertising, although other companies have refused.

Despite the campaign, Fox News have expressed their support for Ingraham, warning that they “will not allow voices to be censored by agenda-driven intimidation efforts.”

Advertisers that refused to boycott the show, such as pillow company MyPillow, have also seen “strong” sales in recent weeks, despite a boycott campaign led by Hogg’s supporters over the company’s refusal to bow to their wishes.

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6 Comments

6 Comments

  1. Charles Costa

    April 17, 2018 at 3:49 pm

    Who is paying for David Hogg’s political campaigning against the 2nd Amendment??

  2. James Velasquez

    April 17, 2018 at 3:51 pm

    Fuck you & your liberal morons who can block a legitimate comment.That’s against the First Amendment.Take your socialist liberal assholes & go to hell!

  3. Mary E. Wambach

    April 17, 2018 at 3:56 pm

    Here’s some real news, and I know you folks are not familiar with such matters…Trump has been turned-down by multiple lawyers and legal firms because his actions, comments, affiliations and pending legal matters give the clear impression that he will not escape justice anymore. His attempt to resuscitate any testosterone fans was undercut (and will continue to be) by his uncontrolled need to demonstrate his masculinity with women who only network with him because of money. If you think David Hogg deserves your negative attention at the age of 17, why are you continuing to espouse the illegal, unethical and immoral behaviors, comments and history of a narcissistic and personality-disordered reality show persona? Pretend you have ethics, and stand by the ‘standards’ you purport across the board.

  4. Carolyn Grapes

    April 17, 2018 at 3:59 pm

    Like our favorite Fairy Tales and Hollywood movies, the “Good Guys” ALWAYS win, and despite TODAY’s “Hollywood influence”, and Hippie Generation of “anything goes mindset”, America IS RETURNING to VALUES, again appreciating our Constitution AND the sacrifices of those who wrote it, and fought for the FREEDOM to live in a United States of America!

  5. MARGARET ERBEN

    April 17, 2018 at 4:04 pm

    I Plan To Boycott The Companies That Have Pulled Their Advertising Due To Hoggs “Agenda-Driven Intimidation Efforts”!!!!!!!!!!!!!!!!!!!!!!!!!!!! I Will Be Ordering “MyPillow ” Today!! I Support Fox In Standing Behind Laura Ingraham!!!!! Good Bye To Office Depot, Nestles,Johnson & Johnson And TripAdvisor! (These Are The Ones That I Always Use On A Regular Basis And Will No Longer Be Using!) I Feel That David Hogg Is Looking Ahead To Personally Gain From A Terrible Tragedy!

    • Michael Ksen

      April 17, 2018 at 5:34 pm

      To bad Red Lobster was one of the few lobster restaurants in Oregon. So Mary Lou Tony 91 Dad and myself will no long make the trip into Eugene for dinner. So tell all your Church family so they can boycott Red Lobster also. I did. My 150.00 for wine and dinner I’m sure will be made up by Hogg but he’s in CA right.

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