‘Sick sick sick’ racist Procter & Gamble ad crosses every line! If you are white, brace yourself before watching
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‘Sick sick sick’ racist Procter & Gamble ad crosses every line! If you are white, brace yourself before watching

This might be the most racist commercial any company has ever produced.

A more than two-minute video produced by Procter & Gamble, the company that manufactures Cascade, Febreze, Mr. Clean, Tide, Swiffer, Downy and a plethora of products, shows various scenes of black parents talking with their children about racism.

The ad, titled “The Talk,” shows scenes of black parents, spanning generations, telling their kids about how the system is stacked against them, how racist white people are and teaching them to fear the police.

One of the scenes shows a black mother, who appears to be from the 1940s or 1950s, holding a white doll and telling her mother that a woman at the store told her she was pretty for a black girl.

“That is not a compliment,” the mother said. “You are beautiful, period. OK?”

In the next scene a mother talks to her son, presumably about the N word, a word uttered by more black musicians than white people these days.

“It’s an ugly nasty word and you are gonna hear it. Nothing I can do about that,” she said.

A subsequent scene shows a mother during a bygone era telling her daughter headed to camp that she can do anything “they” can do.

“The difference is you gotta work twice as hard and be twice as smart,” she said.

In another scene a mother from current times tells her daughter what to do “when you get pulled over,” as if it is guaranteed to happen.

When the daughter explains that she is a good driver, the mother reinforces negative stereotypes of police officers by telling her “This is not about you getting a ticket. This is about you not coming home.”

The ad is part of Procter & Gamble’s “My Black Is Beautiful” campaign for which it promoted the hashtag “#TalkAboutBias” on social media.

“These real-life conversations about conscious and unconscious bias are too common in homes across the country and weigh heavily on parents and children of many different backgrounds. We take seriously the opportunity to spark dialogue on what we all can do to put an end to the harmful effects of bias, and motivate true change,” the company’s director of global company communications Damon Jones said in a statement.

If the goal was to get social media to talk about this ad then it succeeded, but not entirely in the way the company wanted.

Black conservative Anthony Brian Logan called the ad “overly dramatic” and pointed out that the ad serves a second purpose of devaluing the need for a “nuclear family” as only one scene showed a father present.

Logan said the ad is unrealistic and noted that he never had a talk like that with any member of his family.

“The only kind of talk I got was ‘you need to do right. You need to do the best things you got to be doing,’” he said. “It was all about personal accountability, personal responsibility. It was not about ‘white people have this, white people have that.’”

“This whole commercial from Procter & Gamble – is nothing more than a marketing ploy to try to get black women on the Internet — to buy their products,” he said. “It’s a marketing campaign to get people to come purchase things. It’s nothing else. It’s not some kind of PSA. It’s not an altruistic thing. It’s all about money and that’s it.”

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155 Comments

155 Comments

  1. Gigene

    August 1, 2017 at 10:08 am

    We’ve all seen these stats before, but there is something wrong with our social system.
    Approx. 75% of minorities are born with out a providing, live in father. They are raised without discipline and respect for authority. The cost of welfare and what it’s producing is going to destroy America.
    2013. F B I crime statistics involving 15 year old to 34year old Black males.
    Blacks males committed 57.3 % of all Robbery.
    Blacks males committed 50.8 % of all murders.
    Blacks committed 38.8 % of all aggravated assaults.
    Blacks committed 34.1 % of all forcible rapes.
    This group is only 3 % of the total U S population.
    Only 16% of Baltimore teenagers have been raised with married parents
    Meaning 84% of Baltimore teenagers have not been raised with married parents.
    72% of Black children are born illegitimate.
    The incarceration rate in state or federal prison or jail
    for white men was 736 per 100,000,
    for black men 4,789 per 100,000,

    • Basil-Malik .

      August 1, 2017 at 8:34 pm

      I know you love these stats more than you love yourselves or you would be concerned with white crime, white armed robbery, what familial homicide, white rape, white pedophilia, white welfare but those things never set your ire…

      ALso, nitwit…. born out of wedlock does not automatically born without a father present, born without a father in the home.. it simply means out of wedlock. Consider it different from marrying someone who is already pregnant like you oft times do, many case3s, you knowingly arent the father, just to claim you were married when the baby is born.. Than you hate the wife, hate the child and blow their brains out because for a stripper..

    • Anthony Stewart

      August 2, 2017 at 12:35 am

      interesting stats
      https://ucr.fbi.gov/crime-in-the-u.s/2015/crime-in-the-u.s.-2015/tables/table-43
      5.7mil whites arrested for crimes vs. 2.2mil blacks…. who’s the criminal?

    • Amy

      August 2, 2017 at 7:15 am

      And yet, so many studies have shown that white people commit the same percentage of crimes as people of color do. So, when your statistics show that black people are incarcerated at a higher rate, Gigene is proving that systemic racism does exist in America.

    • Ace Green

      August 2, 2017 at 2:49 pm

      Calling people “minorities” is just as bad as any other racial slur. Minority: less than. So, some people are less than what? You are talking about people, not numbers. If you must separate and classify people by race, call them by the race, not “minority”. That is just another slick way of saying that a group of people is “less than” another group. You may think that it is referring to the number of people of a certain race, but it is referring to the actual people as less than. A similar tactic was used to belittle Black men by calling them “boys” instead of men – always making sure that they were reminded that they were “less than” men in the eyes of the racist white people.

    • Ace Green

      August 2, 2017 at 2:51 pm

      Gigene – What was your point in stating your statistics?

    • Kiki

      August 2, 2017 at 7:06 pm

      I noticed that it was the Mothers who were speaking to the children. Definitely racist. This is a promotion from someone who wants to continue separation of our country.

      • Angela Ely

        August 2, 2017 at 9:18 pm

        Until you walked a mile in my shoes you will never know ! We as African americans face racism on a regular . It is sad that we have to have that talk with our kids !

      • Anne

        August 2, 2017 at 10:52 pm

        And videos that show mothers speaking to their children are fine if they’re white.

        You’re post makes zero sense Kiki.

      • Amnon

        August 6, 2017 at 3:39 pm

        Oh please. If you are worried about people continuing separation, worry about the divisive heathen currently occupying the oval office.

    • Ashley

      August 2, 2017 at 10:09 pm

      Ha! Someone is mad. Your numbers are *horribly* exaggerated. Also as a public school teacher, I’ve seen a lot. There are just as many white children raised without discipline and respect for authority as children of other races. Try again…without the extreme bias. 🙂

    • andre

      August 2, 2017 at 11:19 pm

      we’ve seen them, yes. we’ve seen many like them. However, only a brainless boob could ever believe them to be true. there aren’t enough blacks in the country to pull off committing 50 percent of anything. it’s stats like this, and not simple commercials, that really cause racial divide. This ad may be for the sole purpose of selling product, but it certainly isn’t being untrue.

      this sh*t is real, folks.

    • AlphaBet

      August 3, 2017 at 1:08 am

      Your point?

    • Barry

      August 3, 2017 at 4:26 pm

      These crime statistics have to be about convictions. Think about that for a moment. If there is systemic racism, implicit or explicit, then they are all skewed, because White criminals will tend to skate one way or another much much more than Black ones will, more Blacks will be tracked down because of more police fervor, and more Blacks will be wrongly convicted. That’s not even counting the forces that will tend to tip more Blacks over to crime, proportionately, if they are those borderline cases that exist in any population. I mean, how many times does such a borderline case get pulled over or rousted by cops before he or she says, heck, might as well do the crime anyway? It it takes 12 times on average and Blacks get it 14 and Whites get it 2, what do you think will happen to the general stats?

      Logan doesn’t think “the Talk” is necessary, but that doesn’t change the fact that his kids are more vulnerable to a bad outcome of an interaction with a biased person without that conversation. Even if they are completely respectful to a cop in a pull over, they can still be killed trying to comply with panicked, contradictory commands while trying to provide their carry license. If they ever see a White friend give attitude and skate, will they realize they probably can’t give that same attitude and also skate? Will they know that they can’t even show annoyance about being pulled over, even while being perfectly respectful to the officer until his repeated attempts to evoke a negative response finally pays off, and they end up dead in a cell by supposed suicide?

      The kind of negative comments we’re seeing about the ad only go to prove that at least implicit bias still exists, giving the commenters the benefit of the doubt that they are not full on bigots.

    • Alonzo Perize

      August 5, 2017 at 11:09 pm

      Gigene, you have got the facts straight. Thank you

  2. abacus

    August 1, 2017 at 11:25 am

    When can we expect to see that Procter and Gamble are to be prosecuted for racism. I won’t hold my breath.

    • Big E

      August 2, 2017 at 12:39 am

      Racism is not a crime. They can not be prosecuted for it. If you want them to be punished, boycott and spread the word.

      • Amnon

        August 6, 2017 at 3:40 pm

        Jesus. White people are so easily triggered.

    • Barbarian99

      August 2, 2017 at 1:02 am

      This isn’t racism but the effect of racism. Stop being stupid.

    • Barry

      August 3, 2017 at 4:30 pm

      Racism per se isn’t a crime, or all the KKK folks would be rotting in jail now. Of course, the ad isn’t racism. You should look up the definition of that word.

  3. Angela Barbaris

    August 1, 2017 at 12:19 pm

    Very sad!

  4. ALICE WELCH

    August 1, 2017 at 12:57 pm

    I THINK THEY ARE USING RACE BAITING TO SALE PRODUCTS SO WRONG THEY ARE PART OF THE PROBLEM TODAY

    • Big E

      August 2, 2017 at 12:42 am

      Agreed. They could have taken the money used in that commercial, and converted it to products, and handed them out to people they wanted to target. Offer coupons and hand deliver them to the neighborhoods they want to reach or whatever. This was a group of old white guys trying to solve the problem of “How do we reach the single black moms?” …. nothing more.

  5. PHILLIP BAUGHMAN

    August 1, 2017 at 1:01 pm

    It sounds like the white people need to quit buying Proctor and Gamble products that is the way to get the message to them that they are racist .

    • Fran

      August 1, 2017 at 11:22 pm

      Agree boycott proctor and gamble products

    • Alana

      August 3, 2017 at 12:32 pm

      You understand it wouldn’t matter if white people stopped buying anything since BLACK PEOPLE are the number one consumers in America right.. but feel free go ahead

  6. Curmudgeon

    August 1, 2017 at 1:38 pm

    Note to management: If you think such a racial ad will get me to buy your soap, you are very badly mistaken.

  7. Dori

    August 1, 2017 at 1:43 pm

    Thank you Michelle Obama!! She never misses an opportunity to racebait.

    • A Love

      August 2, 2017 at 8:28 pm

      What a bunch of crap. You say there is no racism or that the Procter and gamble are promoting racism and all you get out of this is a racist remark about Michelle Obama. What the hell has she got to do with anything?

    • Ashley

      August 2, 2017 at 10:11 pm

      Neither does the Nazis or the LOL. Good one !

      • Ashley

        August 2, 2017 at 10:13 pm

        Lol = Kkk

  8. Flonnie

    August 1, 2017 at 1:49 pm

    That’s unfair ,,,you are teaching hate with this commercial, how are our children ever going to respect each other with people like you, telling one group they are GOING TO BE MISSTREATED,by the other group,a it’s OK to be racist to the other ,you are part of the problem ,,thinking of separating us ,,so you can sell your products, white people should boycott all of your product!!!

    • Andrea Enderle

      August 2, 2017 at 5:33 am

      We should all boycott PG.I believe most of their products are harmful to the environment. And obviously to people too!

    • Barry

      August 3, 2017 at 4:37 pm

      When death is a possible outcome of an interaction gone wrong that disproportionately affects your demographic more than others, you better believe I am going to err on the side of caution and warn my kids. Ever hear Dr. Phil say it takes a thousand atta-boys to erase one slur? So even if there is was a small chance of the slur happening, you have to fortify your kid against it or there will be psychological damage that could have been avoided.

      And do you think parents do “The Talk” if they haven’t either experienced the bigotry or seen someone else bear the brunt of it? It happens much less than it used to, but still way more than you think.

  9. jtas

    August 1, 2017 at 2:17 pm

    Back in the 50s I lived in Henrietta,NY.Our school was all white.One September 2 black kids started at our school Guess what?There was not one problem.We all got along just fine.What the hell has happened to our country? Kids aren’t born to hate.They learn it from adults.I have black friends that I love dearly and we would do anything in the world for each other.It’s a very sad world we live in today.

    • B.steinberg

      August 1, 2017 at 6:10 pm

      I really believe if you spend time with people an other races, you will see them as people not colours. Our education systems could do so much to stop their parents from poisoning the well

    • Basil-Malik .

      August 1, 2017 at 8:36 pm

      Would love to hear that from the two black children’s perspective. Slave owners often would say slaves weere happy. You sound justlike them.

  10. Leona Matcuk

    August 1, 2017 at 2:26 pm

    Why the hell would P&G post such a racist video. Instead of them teaching their children that everyone is equal stop teaching them to be racist. This makes me sick. thank the previous administration for this great divide. I’m not racist yet according to this video I am. I have worked with all kinds of races and I treated them all with respect and they treated me with respect. Let’s stop looking at the color of ones skin and just them by their character. All people are created equal. Racist is shared by all races. Not just whites against blacks. This video truly shows that blacks can be racist also. So these adults should grow up and teach their children correctly instead of playing the race card.

    • Ashley

      August 2, 2017 at 10:23 pm

      They’re not saying kill whites, hate white, kill the police, etc.

      These are real conversations. Whether you like it or not. It does seem like they are using a Real situation to sell products…which is a whole other story…but this shows blacks are racist? Do you know what racist means??

      Please read up, educate yourself …knowledge is power.

    • Ariel Watson

      August 2, 2017 at 10:51 pm

      i’m genuinely curious as to how this video is racist, or makes you a racist?

    • Amsonite

      August 3, 2017 at 12:36 am

      How exactly did that video declare YOU a racist?

    • Gregory Reynolds

      August 4, 2017 at 6:05 pm

      Why haven’t you guys done that? I mean you can’t find one act of overt racism against whites by blacks but I can start with slavery and move to Jim Crow, Black Codes, Segregation, Voting, Civil Rights, Housing discrimination, lending discrimination, employment discrimination and a whole list of other things that the courts had to resolve because even though the Constitution says one thing whites have never let that stop them from doing the opposite until caught and it overturned. You say all people are created equal but somewhere I read that blacks were considered 1/5th of a man here in America. Now what in this video showed blacks being racist? Explaining to their children that they aren’t what whites say or act towards them and that even though folks say we are created equal that as blacks being average doesn’t cut it in America. Lets look at this current administration and the new fight against Affirmative Action where whites feel they have been somehow discriminated against because a black person got a spot they felt they should have. Whats funny about that? White women have been the biggest beneficiaries of Affirmative Action (documented fact). So lets be real about this. If I as a black person acted as a white person does when getting stopped by a police do you think I would be alive today? You all mouth off at the police wave guns and fight with them and live to tell about it. And just so you know. Whites kill 75% of all the police that get murdered during stops and this year your on record to hit that 89% mark!!!

  11. Ali khan

    August 1, 2017 at 2:35 pm

    Procter and Gamble you are the problem. Being none white I made a good living with hard work. So your community service ad does not measure up to reality. If you are so concerned about the cultural inequality of the Black people, why are you killing them by introducing the cancer causing chemical Glysophate in your product?
    Someone should start a class action suit against you for poisoning your product users. And indangering the environment.

  12. linda

    August 1, 2017 at 2:43 pm

    exploiting emotional race to sell. I am disgusted.
    Well they forgot that whites asians, and others also buiy their products.

  13. Lynne Slaton

    August 1, 2017 at 3:08 pm

    Dang. I used a lot of your products too. But … you are replaceable. I do not condone race baiting at all. We’ve had enough of that in the past 8 years. You’ve heard it before, if you’re not part of the solution, you’re artofvte problem.

  14. Lyd Rox

    August 1, 2017 at 3:53 pm

    Let the Goodness in you SHINE THROUGH..
    AND it Will shine through no MATTER
    What COLOR OF SKIN IT COMES FROM…
    COLOR Does Not immunize you from being
    A Victim…because a person of ill-will
    Will Strike to NOBODY in Particular..
    He is the problem and he DOESNT care who he HURTS..

  15. Americanmom

    August 1, 2017 at 4:21 pm

    raciest = a person or company that divides HUMANS BY SKIN TONE. Shame on P&G for saying that one skin tone is put down by another skin tone and promoting that as truth. We are HUMANS, no one is a pure race, no one is not connected. This is disgusting and I will be boycotting P&G products and sharing this commercial everywhere asking that my fellow humans spread it to stop the hateful dividing message.

  16. Joseph Vigue

    August 1, 2017 at 4:55 pm

    Huh, I wonder what color P&G’s director of global company communications, Damon Jones is. Don’t suppose he’s black do you? Nah, can’t be or he never would have been able to get a high paying job like that because Whitey is so damned racist! Racist Asshole!

  17. Aint_Butthurt

    August 1, 2017 at 5:19 pm

    You guys are seriously pissed off about this? Wow. Talk about white privilege. You have no idea what black people have had to live with. Pull your heads out of your collected a$$ese.

  18. Andrew Johansen

    August 1, 2017 at 5:56 pm

    Actually, it took some real stones for P&G to come out with this ad, and place themselves on the right side of history, if not public opinion. They are to be applauded for facing the issue this squarely. It is not race-baiting at all; it is piercing commentary on a real situation.

  19. Barbara Gill

    August 1, 2017 at 6:26 pm

    You are inciting hatred and I will no longer be buying your products. You should be trying to mend fences instead of tearing them down.

  20. Alicia

    August 1, 2017 at 6:39 pm

    I’m white and I’m glad P&G is talking about these things. You know that a bunch of white people don’t really have the right to complain about what black folks say their lives are like, right?

  21. B Morgan

    August 1, 2017 at 8:15 pm

    Powerful presentation of reality! Thanks to P & G!

  22. yogiman

    August 1, 2017 at 8:17 pm

    All men are created equal and no race is superior to the others. It is the person’s attitude that makes him a racist.And we have racists of all ‘colors’.

    • ann

      August 2, 2017 at 12:46 am

      Finally someone got it right .So sad some people are taught to hate !!

    • ashley Shorten

      August 2, 2017 at 1:59 am

      I dont understand how people see this commercial as racist..is it because white people dont have to have these conversations in their households..so it makes them invalid? I dont get it..?

    • Antonio Sepeda

      August 2, 2017 at 7:20 pm

      Tell that to blacks and native americans who were not allowed to vote because they were not considered “people”.

    • Gregory Reynolds

      August 4, 2017 at 5:54 pm

      Then explain slavery? Jim Crow? Voting rights? Civil Rights? Housing discrimination? Banking Discrimination? Because all the people that were involved in perpetuating these things happened to be white. So how are all men created equal again?

  23. Afotey Annum

    August 1, 2017 at 8:28 pm

    Ah, ye olde “You’re A Racist For Talking About How Racism Still Affects You” line…

    Not like we as people of color haven’t heard THAT one before LMFAO

  24. Anne Horne

    August 1, 2017 at 8:54 pm

    i cannot imagine what bomb shelter the individuals decrying this commercial are living in! racism is alive and well in america. the police profile and victimize black people, particularly black men. the american ideal of beauty is a skinny white woman with straight blonde hair. you won’t get called in for an interview if your name “sounds black”. these are the realities of life. oprah winfrey, unrecognized, is followed around a high-end store in case she tries to steal something. michelle obama has nothing at all to do with any of this. if you chose to bury your head in the sand, refrain from watching the news, and create your own little dreamland, enjoy. you’re racist, people. deal with it. p & g did a good thing with this ad. you complainers are living in la-la land. wake up.

  25. Bob

    August 1, 2017 at 10:03 pm

    I hope you people calling this “racist” will someday be reborn black.

    • aok

      August 3, 2017 at 3:37 pm

      The inability of folks to put themselves in another’s shoes that most of these commenters show is appalling. Thank you for your more understanding response.

  26. Zyworski

    August 1, 2017 at 11:14 pm

    The bigotry and racism in this country is so out of control that the negative stereotypes have become self reinforcing. Proctor and Gamble was brave to point out the handicap under which black people must live. Just look through the comments you will not see constructive criticism just vitriolic hatred.
    Some of us are ready to defend the concept of equality under the law and will stand ready with video camera in hand to put anyone who thinks otherwise under the spotlight.

    • Aperson

      August 2, 2017 at 9:42 pm

      Here,Here!!!

    • Anthony Johnson

      August 3, 2017 at 12:00 am

      Never seen so many white people pointing out to African Americans what is ‘racist’!

    • aok

      August 3, 2017 at 3:38 pm

      Thank you for this comment. You give me hope.

  27. Nancy Johnson

    August 2, 2017 at 12:27 am

    Just wrong!!!!!

  28. Anthony Stewart

    August 2, 2017 at 12:38 am

    Most interesting part about this video is that white isn’t mentioned anywhere, but whites are all kinds of butthurt about it…. go figure that logic

  29. Barbarian99

    August 2, 2017 at 1:00 am

    Maybe if this country wasn’t so racists, P & G wouldn’t feel the need to put a commercial like this together. This is the real world. This happens. Deny it all you want.

  30. 6&3/4inches

    August 2, 2017 at 1:29 am

    ……………………… I say buy all the P.& G. products you can, you people are not seeing their message correctly……………..

    • ad1844

      August 2, 2017 at 4:59 pm

      Agreed! I shall!

  31. ashley Shorten

    August 2, 2017 at 2:03 am

    Is race baiting…talking about race? HElp me with the definitions…Are white people so fragile…that mentioning race makes them angry..i honestly don’t get it…I understand that this is a whole new concept for whites…and it seems foreign…but what I think the best thing for white people to do is…suspend judgment on subjects that deal with race and read a couple of books first to help ya’ll understand what it is that you’re talking about…this is sincere advice!

  32. Alycia

    August 2, 2017 at 3:37 am

    This commercial is AWESOME! GREAT JOB PROCTOR AND GAMBLE! This is the kind of fear minorities and POC live with every day… THIS IS THE KIND OF CONVERSATIONS OUR FAMILIES HAVE TO HAVE. It’s a hard pill to swallow but for 3 mins you got taste of what it’s like on the other side.

  33. Robert

    August 2, 2017 at 4:23 am

    This does show a segment of our community, of which I have lived in several years in the past. It does show the parents programming the children with both negative opinions, and fear. Although, those things do happen, but other segments of our community push positives, and the children do a lot better when uplifted,than those that were filled with negative opinions.

  34. CaptGene

    August 2, 2017 at 4:53 am

    Dear Proctor and Gamble,
    Thanks to your total stupidity and EXTREME RACIAL BIAS, I will no longer purchase ANY of your products. Obviously your company is being run and controlled by the so-called “BLM” movement, and that is just fine with me. They might buy your products, although I suspect even THEY aren’t so stupid to recognize pandering, but as for me, not in this life or any other shall I ever buy another of your products. You people are despicable beyond description.
    Gene Leone

    You know, Lenin coined the term “useful idiots”. He had to have had people and companies like P&C in mind when he said that. This crap is the sort of thing that DIVIDES a nation. Thanks a lot, morons, you, along with your Marxist hero Obama have set race relations back a full two centuries in America.

    • Olga Musson-Zepke

      August 2, 2017 at 6:04 am

      Please list all Procter and Gamble products and I will stop using them. Whether you are white, brown, black or polka dotted, racism is wrong. We should taking each person at their own value.

      • Baba Adetobi Ajibilu

        August 2, 2017 at 4:14 pm

        The commercial is quite accurate

  35. Ann

    August 2, 2017 at 6:51 am

    The truth hurts, there always a coin within the group. It can’t be helped

  36. A. Onickel

    August 2, 2017 at 1:05 pm

    After reading many of these comments I had to watch the video again because I thought I missed something. I didn’t. Nowhere did it say anything about ALL white people being racist. It did show examples of situations that almost every person of color had to deal with at some point in their life. Anyone who denies that has either been blind, deaf, or just not paying attention.

  37. Askari Ali

    August 2, 2017 at 1:50 pm

    There was NOTHING racist about the commercial. The conversations depicted are what Black parents have to educate their children about because they witness and are targets of racism EVERYDAY! Somebody get a life boat for all the White people drowning in the river of denial in the reply section.

  38. AfroQueen

    August 2, 2017 at 1:51 pm

    I have not seen the commercial and I probably will not care for it when I do, I will, as a black woman, confirm that we are indeed having these conversations behind closed doors with our children. Many of the kids that get caught up in situations are the ones who were never educated that life is not fair.

  39. Allygirl

    August 2, 2017 at 1:53 pm

    As a parent and knowing history, what other way was there to protect their children from THE REALITY of the danger? The danger, though less, is still present. Dismissing it doesn’t make it invisible to ANYONE.

  40. Antonio Beardall

    August 2, 2017 at 2:16 pm

    The only thing wrong here is that so many people are missing the point. The video echoes what is known and what is true. To even think of denying it is plain stupid. This video is well done.

  41. Anonymous

    August 2, 2017 at 2:17 pm

    If this ad bothers anyone, it should be only because it depicts a shameful truth about the history and state of race in our country. I’m white, not a bigot, and am disgusted by this irrational column and responses. Clearly the P&G ad hit a nerve.

    If you think this ad is racist, then you’re denying that racism exists in this country — that anyone has ever called a black child the n-word, that black children and adults have been discriminated against while seeking educational, job and recreational opportunities, that law-abiding black people have been harmed by police. All of these things have happened and/or happen now.

    You’re blaming the message and the messenger rather than acknowledging the obvious racism that afflicts our society. I suspect some viewers are bothered by the humanization of black families — their presentation as normal, caring people — in a culture that seeks to dehumanize them (evident in some of the comments here).

    Racism is what’s racist and divides a nation. Acknowledging and addressing racism isn’t the problem. If you’re alienated by that, maybe it’s time to take a look inside yourself. Brave to P&G.

  42. Anthony Stabile

    August 2, 2017 at 2:23 pm

    I’m sorry…if you think this commercial is somehow racist then that is very likely because you are, indeed, a racist yourself. Nothing in this commercial tears down white people, or alienates white people from their god-given rights. It is a commercial and you all are tilting at windmills. By the way, I am white with a bi-racial son. As a white man, I for sure have had the “It isn’t fair, but you are going to have to be more respectful to the police than your white friends” talk with my son. If you haven’t lived it, or worried about your child’s life simply because of his or her race, then please, respectfully, take a seat. You don’t get it and you likely never will.

  43. ba

    August 2, 2017 at 2:55 pm

    Funny, the p&g exec that came up ith this ad is black…surprise surprise

    Damon Jones
    Global Male Grooming & Braun
    Office:
    617-463-5300
    Cell:
    617-510-8915
    [email protected]

  44. Alex G

    August 2, 2017 at 2:59 pm

    I’m a white guy. I live in Chicago. I see my black friends who are better read and more careful with the law than I am, get stopped and frisked all the time. We could both be riding bikes and be on the sidewalk for a bit and a cop will only say something to them. Not everybody lives somewhere like Chicago where it is so easy to see because we have all kinds of people here, but I promise there is a difference. I sell a couple cigarettes most days because I work near the financial center and the suits see me smoking and ask to buy one. I think about Eric Garner getting killed for selling loosies like that. Its just not the same. I don’t really get why you guys are so mad though because the parents in this commercial are trying to make their kids even more obedient, careful, and hardworking than ours which can’t possibly be a bad thing. Is it just seeing a commercial that wasn’t meant for you? Companies gotta target everybody to make $$$.

  45. Ace Green

    August 2, 2017 at 3:16 pm

    P&G created a commercial that spoke directly to its Black consumers. Every single scene of the commercial reflected the true reality of life in America for most Black people. These scenes in the commercial are not fabricated stories that were created for the commercial – these are true-to-life conversations that almost every Black family in America has had. It is sad, but true. There was nothing offensive about the commercial. P&G showed small snippets of Black life in America. If you were offended by the commercial – good. That means you didn’t or don’t understand the extent of the racism in America.

    Put down your defenses and stop thinking like you are on some type of rival teams. Did you get the message for the commercial that you are choosing to hate? The commercial is disturbing because it is true. P&G hoped that Black people would see that they recognize the struggle and they also hoped that non-Black people would see it and learn about the struggles so that they can talk about it. Quell your anger and open your mind.

    We are one. We need to recognize the underlying reasons for our current situation and talk about it. Trolling, sniping, name-calling and boycotting this issue is just another way to avoid a solution.

  46. ANTHONY

    August 2, 2017 at 3:39 pm

    Excellent … Kudos to Proctor and Gamble. Holding a mirror up to certain factual aspects of a society doesn’t mean that all or even most members of that society will recognize themselves.

  47. Ashley Newnan

    August 2, 2017 at 3:55 pm

    Clueless White People: “NEVER FORGET PEARL HARBOR! NEVER FORGET 9/11!”

    Clueless White People who hear about black people still mentioning slavery: “That was 150 years ago, get over it!”

    Clueless White People see black people upset over white people hanging a dummy that looks like Obama and burning it: “Why do black people make everything about race??”

    Clueless White People view P&G commercial dramatizing the plight of most black Americans through EVERY SINGLE ERA of American Existence: “THAT’S RACIST!! THEY’VE HAD CIVIL RIGHTS FOR 50 YEARS! WE AREN’T BLACK AND HAVE NEVER EXPERIENCED DISCRIMINATION, BUT WE KNOW THIS ISN’T ACCURATE! BLACK PEOPLE ON THE INTERNET WHO SHARE OUR POLITICS AGREE WITH US (because we don’t actually know or talk to black people in real life)!”

    You need to get over yourselves, Snowflakes. This country has always, and continues to, revolve around you and yours and your privileged little feelings. For once look at someone else’s struggles, if you possibly can.

  48. Aristoshark

    August 2, 2017 at 4:26 pm

    Wow, you alt-right people really are snowflakes. Sad!

  49. Apple

    August 2, 2017 at 4:54 pm

    it’s not racist. Period. Certain white people need to stop being hurt, because someone is showing what a discriminatory system they uphold.

  50. Atomizer

    August 2, 2017 at 4:55 pm

    Unfortunately, “the Talk” is necessary for our young people today. I think this a a good eye opening social awareness campaign and responsible for a major company to showcase.

  51. ad1844

    August 2, 2017 at 4:58 pm

    Beautiful ad that speaks to the truth of Africans living in America. The only people screaming “racism” are white racists who hate being exposed for the bigots they are. Get over it. This is life for the people who don’t live in your heads. I don’t usually like big corporations, but just to offset the nut jobs who claim they’ll boycott them, I’ve got a mind to buy a few shipments of P&G products and donate them to charity all across the US–including the piss-poor South where the working poor, both black and white could probably use them to clean themselves up a bit from the dump the Trump Clownministration is taking on them.

  52. AceSupreme

    August 2, 2017 at 4:59 pm

    Its amazing how when someone speaks pride into African American white folks scream racism but when yall racist asses see the police shoot an unarmed black man they are just doing there job. No where did they promote hate or violence but somehow its a racist commercial?? Thats flat out ignorant…. whoever wrote this column is clearly a bitter racist and anyone who agrees with it is too. But I’m sure yall know that anyway….

  53. Andrae Kelley

    August 2, 2017 at 5:07 pm

    Hilarious how in denial a lot of you are. Even more hilarious how the truth puts your panties in a bunch when spoken.

  54. Aleah Green

    August 2, 2017 at 5:30 pm

    Why is this racist? Because it talks openly about the built in cultural bias in our country. Did it make you uncomfortable? Good, maybe you need to be made to feel uneasy.
    For Gods sake my 10yo is very aware of race bias… he noticed it on his own. How sad this that.
    Thank you #Procter and Gamble for being honest.

  55. Alyson

    August 2, 2017 at 5:43 pm

    What do White Americans find so wrong with this commercial? What do you think racism is? Why is a mother telling her daughter she’s beautiful racist? Why is a mother encouraging her son racist?

  56. America

    August 2, 2017 at 5:50 pm

    awe look at the snowflakes trying to oppress free speech and the free market! Boy are you conservatives confused!

  57. Annie Ewing

    August 2, 2017 at 5:52 pm

    What the hell is wrong here?? I have seen the commercial and I love it, it speaks the truth. As a black mother of three, these are the conversations that my husband and I have to have with our children. Our children have never been in any kind of trouble! We are in church every Sunday and Tuesday for Bible study. Always got good grades in school, our two oldest are about to graduate from college and my youngest will be graduating next year. And yes, I am married to the father of ALL my children. So although my children has never been in any kind of trouble, because they have melanin in their skin, they are targets for police brutality, hate, stereotypes, judgments, misconceptions, and just plain old BS. For those of you (wypipo) that are crying racism, take a look in your mirror.

  58. Alberto

    August 2, 2017 at 6:10 pm

    The lot of you are in denial. Racism is alive and well in these United States. None of the parents portrayed advocated any violence. They gave their kids sound advice on how to deal with living in a racist country. The BLM movement happened because a disproportionately high number of Black Americans are routinely shot by police and pulled over. It happens, they have the right under our Constitution to redress grievances. It’s part of the First Amendment. Thank you President Madison.

  59. B. Hill

    August 2, 2017 at 6:45 pm

    My parents had these kind of talks with me. It didn’t make me racist. It just made me aware.

  60. Anna Purna

    August 2, 2017 at 6:58 pm

    Wow, the butthurt is through the roof, isn’t it? Seeing truth laid bare strikes at the heart of white privilege, so you deny it and call P&G “racist” or “stupid,” which only makes you look like fools. A little education might be good for the lot of you because, mercifully, we (white people) are going to be just another minority in this country soon, and we will either adjust or lose our collective minds. It can be argued that Trump’s election is already a sign of collective white racist insanity, so be aware that your inability to accept reality is going to destroy the America you want most.

  61. Asaad Jackson

    August 2, 2017 at 7:24 pm

    Are any of you people Black Americans? You can’t relate to “The Talk” because you’ve never had to have those “talks. The point of the ad is bring forth the fact that this conversation takes place among most, if not all African American families across many generations and economic statuses. All of you that call this ad racist has naver had to view this country through the lens of a Black person.

  62. Antonio Sepeda

    August 2, 2017 at 7:26 pm

    Im glad white people are offended by this ad. They should be offended. Its a very realistic scenario of what people of color go through when dealing with whites. This whole situation will truly be a lot better when whites are the minority for once. I cant wait for white genocide and will do all i can to help usher it in.

  63. B. Hill

    August 2, 2017 at 7:44 pm

  64. Amaretto Sweetz

    August 2, 2017 at 7:51 pm

    I’m almost positive that the outcry from non people of color was expected and calculated at the conception of thought to create such a video. If you are a person of color with children, you do have the talk. A talk that white parents never have to have with their children. If you are a person of color and you have never had the talk with your children, may God be fence around them as they travel the highways and byways of life.

    In viewing the video, there wasn’t a push to sell any tangible products but a push to sell equality amongst all people… “whether you are white, brown, black or polka dotted”… a by-product produce through self actualization. In reading the comments, the alleged civilized are blind by ignorance which is a barrier to enlightenment. #eyeswideshut

  65. Allan Erickson

    August 2, 2017 at 8:01 pm

    In the name of constructively addressing racism, P&G instills fear, suspicion, bias in the other direction, misrepresentations, anger and hatred. Thanks to Obama and this kind of thinking, the progress we made during the last 60 years has largely destroyed, and they call it ‘progressive.’

  66. Heather Moore

    August 2, 2017 at 8:22 pm

    Very sad that P&G has stooped to this level. It is biased and unfair toward whites. What a mistake.

  67. Amanda

    August 2, 2017 at 8:27 pm

    What is wrong with all you white people???? Talking about ” let’s boycott ” are you serious right now ??? I’m so sorry to let you folks know it’s 2017 now …. us white folks ain’t masters anymore and never will be again…. us white people are marring different races and having children with other races creating whole new races…. get over it …. the problems in this commercial are real problems some people sadly have to face …you white people should be happy you don’t have to be put in those situations in life…. you don’t know what it is or how it feels to be racially profiled… to be followed around a store cuz they just know you gonna steal something…. to be pulled over just for being in the wrong neighborhood or town…. to walk by someone and they cross the street or grab they’re purse or walk faster because they just know your going to get robbed raped or killed…. You white people need to thank god for that!!! I think the commercial is very deep and it is a commercial people need to see we do need to have the talk…. Now I am a White Woman and I feel this way…..

  68. Penny

    August 2, 2017 at 8:35 pm

    I’m white. I am a female. I had similar statements said to me when I was small by others, of course it had nothing to do with my color. I heard from my father… your so G __ D___ retarted, what the h___ is the matter with you. If you looked like your sister, than you could wear that. If we had the money than you could go… If we had the money than you could do… Etc. I heard and saw other people all over where ever I have been… being put down, having very little, living in poverty, fighting for a job that should have been theirs, ignorant things said to them and about them…etc. We all can concentrate on the negative that is thrown at us or situations we find ourselves in and blame others for everything…or.. we can seek God and find out who we are in His eyes and what our real worth is… and let Him be our provider, protector, our source…and be victorious. It is either one or the other, you can’t have both. I am victorious in Christ Jesus who lives in me… He wants to live in you too but you have to invite him, it is your choice. Stop dividing everyone and start looking to the one who can and will unite. The one who makes a difference.

    • Barry

      August 3, 2017 at 4:43 pm

      Listen to what you said. Your parents didn’t reinforce your own worth, and in fact were the source of denigration. You were denigrated for multiple reasons, just thank God you didn’t also get the one about your color that many Blacks also get. Too bad you didn’t have a parent that would fortify you against denigration by others, which is what a parent – like the ones in this ad – is supposed to do, and not just leave it up to God. If you have God, that’s wonderful, but if all you have is God, that’s sad.

  69. Ann Day Lawrence

    August 2, 2017 at 8:50 pm

    I don’t know why you folks are getting all upset. Every conversation I saw had a firm basis in reality. They depicted conversations, I believe, that every black parent who cherishes their child would have with their child. I live in Birmingham, AL and believe me, things are not as they should be here.
    I do not understand why P and G is being criticized for this ad. It speaks the truth. Bravo Proctor and Gamble!

    • Ann Day Lawrence

      August 4, 2017 at 3:06 pm

      Still waiting moderation? Differences of opinion don’t sit too well with you folks, apparently. Not very American, if you ask me. I thought that’s what the USA was about.

    • Ann Day Lawrence

      August 4, 2017 at 3:08 pm

      Still waiting moderation? Differences of opinion don’t sit too well with you folks, apparently. Not very American, if you ask me. I thought that’s what the USA was about..

  70. Andrew E Moore

    August 2, 2017 at 9:16 pm

    Now I sitting here trying to figure out what’s wrong with this commercial. An experiment was conducted with two 6 year old kids, one white, one African American, asking them about who was considered pretty or ugly. They both chise the white blond blue eyed doll as pretty and the black doll as ugly. There are school systems introducing the “talk” to their population. I see they trotted out the “good” African American to combat most African Americans reality. Ask Sandra Bland about returning home safely. Then there is the statistics queens spouting out all these number as if to justify why African Americans reality is what it is. All of these comments about race-baiting and name calling, still attacking, even after 8 years of hurtling vitriol at the O’Bamas as if they was the cause of such racial divide. Something is real wrong with this country and pointing your fingers and accusing The African Americans as racist is sad. Angry yes, hurt yes, afraid yes, bitter yes but most of all Tired of the bullshit

  71. Aperson

    August 2, 2017 at 9:18 pm

    Don’t shoot the messenger for the message, at least P&G have you all discussing the issue! Ah, YES there is still the problem of systemic racism in America and if you ignore it or decide it doesn’t relate to you that may be part of the problem. If you truly are offended by someone, anyone judging a person by the color of their skin, gender or religion not if, but when you see it or hear it, stop it! speak up, step up, and shut it down…if you stand by and say NOTHING you are as racist as the person spewing and showing the hate! “The only thing necessary for the triumph of evil is for good men to do NOTHING”- Edmund Burke

  72. Alice

    August 2, 2017 at 9:46 pm

    All I see is the truth, and all you white racists -yeah, YOU are the racist, not this ad- need to realize that this happens daily. It’s not promoting violence unto police. If you’re eyes have been open to more than Fox News, you’ll see that cops are shooting down blacks and getting away with it for the most part. This and a company trying to get black people to buy their products.

  73. PM F

    August 2, 2017 at 9:54 pm

    Character is what matters. Taking responsibility for yourself counts. Being a giver not a taker counts. P&G are crazy. Time for label reading.

  74. Atticus

    August 2, 2017 at 10:07 pm

    Discussing this on here does nothing for the community,log off and go discuss it with all your friends of color in the real world. You know the real world where practice and theory actually matter.

  75. Alice Caouette

    August 2, 2017 at 10:21 pm

    It is sad when you have Companies who push Racism . Maybe there needs to be ” The Talk” to warn the ways of Giant Companies way of controlling your thoughts . Shame on Proctor and Gamble

  76. Andre

    August 2, 2017 at 10:22 pm

    Lord Lord Lord, the privileged tears in these comments are delicious this evening. Lololol. Nevermind the fact these conversations are very real in the black community.

  77. Anne

    August 2, 2017 at 10:57 pm

    Well, clearly there are readers of thsi site who have zero clue about what it’s like to be African American in this cluture, but you could choose to not knee-jerk react and tr a little empathy.

    It’s scary to people because it confronts you with thinsg you don’t wnat to think about. My God, they even trot out the token “black conservative” to assure those whom this upsets that that their reactions are okay. What a hoot.

    Am saving these comments to show anyone who claims that white obliviousness to racism no longer exists. You all are living proof.

  78. Alan

    August 3, 2017 at 12:03 am

    Every negative comment I heard on the news, in print, or in there area, against police are from BLACK people. No white people are swaying black children to things this way, their parents, siblings and other in their own community do such a great job of scaring them and training them to be violent.

    • April

      August 3, 2017 at 4:54 am

      Sweetie this a reality for blacks in America. We HAVE to teach our kids these things because there most definitely is a Bias against us here and has been from the time of slavery and it’s still in place now. When we are stopped by police we WILL NOT be given the benefit of the doubt. If we are unarmed we are MORE likely to be killed than an unarmed white person. There is implicit BIAs in the system and teaching our children OUR truths is not promoting racism. It is teaching them what they will be up against in the near future. YOUR truth is NOT OUR TRUTH.

  79. A. Lawerence

    August 3, 2017 at 12:32 am

    The sad truth is America continues to hate Black Americans. They see them as criminal, stupid, lazy and worthless. So when the police kill unarmed Blacks, America doesn’t care and supports the police even when their is video proof of police wrongdoing. White Americans hated Obama despite his doing all he could to try and help our nation. What confuses so many Blacks is no matter how hard they work, go to school and stay out of trouble they are always the ‘other’

    Black criminal means ALL Blacks are criminals. White criminal is seen as a individual and doesn’t represent ALL White Americans. Every Black parent I know has had to warn their child about how he/she speaks to the police. Many law abiding Black drivers are terrified when they see the police pulling them over. So lets stop all the bs. Lets not pretend that things are rosy. The P&G ad told it like it is. Uncomfortable? Maybe because you’re a racist.

  80. Amsonite

    August 3, 2017 at 12:38 am

    Apparently any time anyone talks about the reality of race in America, it’s racist against white people.

  81. Al

    August 3, 2017 at 12:38 am

    Wow talk about a bunch of snowflakes. Just can’t handle that this is the reality for black people.

  82. Asmara

    August 3, 2017 at 12:56 am

    The reality is racism exist. I think its evident in the comment section. White people do not identify with this commercial or even the concept of racism because they are rarely judged for being white, white privilege is also real (evident in the comment section). However Blacks and many other minorities in America are affected on a daily basis due to race. Many blacks will/can/have identified with the scenarios in the commercial. And oppose to labeling this as racist try and offer some sort of empathy and ask yourself if blacks have experienced similar scenarios depicted in the commercial? White privilege has taught white people everything is about them. And the people in the comments section who never took the opportunity to understand racism as it affects blacks yet took the opportunity to make it about them. FYI corporations market to their consumer group P&G isn’t reinventing the wheel. Relax please.

  83. Audris Truthbetold Rozelle

    August 3, 2017 at 1:07 am

    Hi Steve Miller, apparently you wrote this ignorant article. What you see as racist is what we live as a reality. How blatantly rude is this article, whis is sick and racist. Walk in our shoes. Walk in any of the people who lived through those generations and tell me think that this ad was not being truthful. Get over yourself.

  84. Angie

    August 3, 2017 at 2:58 am

    This is heartbreaking. People are ALL created equal in God’s eyes. I highly doubt the wisdom in creating media to perpetuate a mind set that originated decades ago out of fear and greed. At what point does forgiveness come into play and we chose as a generation to move forward? Passing fear and hate down onto future generations is doing a disservice to every child in this nation.

  85. Barbara

    August 3, 2017 at 3:59 am

    You all shouldn’t use P&G as it’s a carcinogenic sht storm (could cause cancer) not because of this commercial made to pull on the heart strings of minorities to sell more of their crap products!

  86. Bambi

    August 3, 2017 at 7:39 am

    I watched the video, and I read the comments. While I think the commercial could have been done differently, the fact remains that this really truly is way of life for far too many people. As much as we would like to stick our head in the sand and say this doesn’t happen anymore, sadly it does and far too often. I have many friends that still get pulled over because of the color of their skin or because they are driving through a wealthy “white” neighborhood. It’s wrong, and it always has been, but still it happens. I think that is what P&G is trying to say here…. not enough has changed. I think they are just trying to point that out. Racism and sexism are still alive and well and trying to pretend that it isn’t, is one of the biggest parts of the problem. It’s not limited to African Americans either. Middle Easterners, Mexicans and most others that aren’t “white” are treated in much the same way. I think this points out that the US hasn’t grown as much as many Americans would like to believe it has, and it just makes the uncomfortable, so they scream racism. I watched the video, and I read the comments. While I think the commercial could have been done differently, the fact remains that this really truly is way of life for far too many people. As much as we would like to stick our head in the sand and say this doesn’t happen anymore, sadly it does and far too often. I have many friends that still get pulled over because of the color of their skin or because they are driving through a wealthy “white” neighborhood. It’s wrong, and it always has been, but still it happens. I think that is what P&G is trying to say here…. not enough has changed. I think they are just trying to point that out. Racism and sexism are still alive and well and trying to pretend that it isn’t, is one of the biggest parts of the problem. It’s not limited to African Americans either. Middle Easterners, Mexicans and most others that aren’t “white” are treated in much the same way. I think this points out that the US hasn’t grown as much as many Americans would like to believe it has, and it just makes the uncomfortable, so they scream racism.

  87. A. Mehrace

    August 3, 2017 at 7:59 am

    This is such a beautiful ad. Thank you so much for making me aware of it! Sharing it with all my friends to support this company!

  88. ad1844

    August 3, 2017 at 9:50 am

    Ah, I see! To the “moderators” I see that you don’t let competing voices in the comments, that way you get to keep the narrative “anti” Proctor & Gamble and convince your readership that they are the prevailing voices. Nice. I don’t expect anything else from you people. My comment yesterday was not published because it was succinct, pointed and reasonable. You just could not stand to have that on this thread with a bunch of butt-hurt, piss-poor white racists. At least you’ll read this—even if your ignorant readership never gets to read it. Thanks for the censorship—and to think you people actually think you’re patriots! The irony!

  89. Alima McKnight

    August 3, 2017 at 12:12 pm

    I totally disagree that this is racist. It’s not. Its reality. White folks don’t know that. And anyone offended by a major company trying to sell something using this topic: this was more like a PSA than an ad. If this airs n tv, P&G is paying to send a message of truth and hope for a better future. I applaud P&G for taking this risk. A lot of white people very well may boycott their products- cause they told a hard truth that white America doesn’t want to acknowledge.

  90. Barbara Wilt

    August 3, 2017 at 12:25 pm

    Wow, I didn’t read the name of the website before reading this post. I guess I shouldn’t have been surprised at all the racists on here. I am white. I live in Ferguson where killing black people by white cops is considered the norm. “No white people are swaying black children to things this way”. You are right, they are just beating them and killing them.

  91. Alana

    August 3, 2017 at 12:36 pm

    I appreciate the video I Lovved ITTT! I’m sorry but white ppl can’t keep trying to run away from this. Its the truth but blind eyes feel so much better than open ones right?

  92. Apollo

    August 3, 2017 at 1:40 pm

    Y’all mad b/c this company telling the truth I’m a black woman and they are telling the truth don let’s talk about

  93. AMY

    August 3, 2017 at 2:06 pm

    I see nothing wrong with this commercial, everything in it is true. Those of you who are against it are so just because you think they do so to sell products. I don’t see it that way. I see them trying to open the eyes of the American people. Racism is a big problem, always had been, and we need to look deep in our hearts to fix it. Ask yourself this, had it been an Islamic commercial would you be as mad?

  94. Barbara Johnson

    August 3, 2017 at 3:08 pm

    No one have to talk with their children about how to behave among white people. That ad is so racist. I also have a complaint about one of the people making a comment. An African American woman said she liked the ad, and a white woman said she was so dumb she didn’t know the difference. That was unspeakably cruel.

  95. Adam

    August 3, 2017 at 3:15 pm

    There is nothing racist about this video. There is so much stigma in the black community that they are constantly oppressed. This video actually promotes positive thinking within the black community to help promote prosperity. There is nothing against white people in this video at all. What is wrong with you people?

  96. sgt

    August 3, 2017 at 5:19 pm

    Simple folks… it’s YOU who stirs the $hit! There’s nothing wrong with the commercial…it applies to people of all skin color. Some dumb ‘Dems’ created the word ‘racist’ and it’s being thrown around like donkey dung…used for everything and perpetuationg SEPARATION.

  97. Andrea

    August 3, 2017 at 5:57 pm

    Stunned that people see ANYTHING wrong with this commercial. As a Black women, I could relate to everything in the commercial. It’s our reality. As for the rest of you, KICK ROCKS!

  98. B. McClelland

    August 3, 2017 at 7:50 pm

    I thought conservatives loved capitalism and free markets…P&G is trying to increase their market share nothing more.

  99. Art

    August 3, 2017 at 9:02 pm

    Let me ask you a few questions, to which I only wish you to reflect on… If you don’t see color and wish for others to stop talking about race, why comment on a website where so much of the content points out how white citizens are being discriminated against? Don’t you see you’re being race baited? Isn’t it biased to think black people should never complain when they feel they are being wronged? To rattle off crime statistics to support the narrative that blacks are “the” problem without looking at the history different policies and legislation that have formed today’s society? I’ve lived and worked among all people. The people most accepting of others are people who are sensitive to the differences people’s lives and cultural experiences. If your profession was as a teacher and your neighbor’s child was saying a teacher had abused them and was having difficulty because of it, would you tell your child that kid was just a complainer because you don’t abuse your children? Things to think about.

  100. Joyce Wood

    August 3, 2017 at 9:43 pm

    I’m white and as white can be. My husband had “The Talk” with me. Since I am a concealed weapons carrier….he said if you get pulled over….put your hands on the wheel….when the officer approaches the car….let the officer know you have a concealed weapon in the car and wait for his instructions.

    We all have to follow rules no matter what color.

    This commercial is again race baiting.

    Thank you for speaking up.

    • Alisa

      August 4, 2017 at 4:32 am

      Right. You mean like Philando Castile did? That didn’t work out so well for him, but of course, he didn’t have the benefit of boasting the first two words of your sentence — I’m white. He was black, and doing EXACTLY what you said above, got him killed by a police officer.

    • Alicia Clifford

      August 4, 2017 at 11:26 pm

      I refuse to be labeled as racist, and I refuse to accept the theory that I am somehow implicitly biased. I’m expected to pay for the sins of my ancestors for things that I had no control over, was never part of, and am equally appalled by. I have to somehow make amends for things that happened well before my time, as well as, the racist acts of today, by evil cowardly hate groups such as the KKK. Yet with every single act of terror on a white person by a Muslim we are immediately lectured on how horribly wrong it would be to assume that all Muslims are bad, that all Muslims are in any way responsible for the actions of the ones claiming lives, inflicting pain, and imposing terror around the world. So all white people are inherently racist, but all Muslims are not inherently evil? MSM turns themselves inside out to absorb any negative light on Muslims and Islam. Why hasn’t this kind of respect and protection been labeled as “Muslim privilege?” White people are under attack and most remain silent for fear of being labeled further. Racist and hate groups do not represent me. I stand with millions of white people that love and respect all human beings. I stand with millions of women that lift up and support women from all around the world. My children stand with millions of other children that don’t see race. They see neighbors, teachers, friends. These ad’s continue to pour fuel on a fire that was intentionally set! A fire fueled by hate. “Hands Up Don’t Shoot was based on a lie. Filling children’s heads with the idea that one group has biases they can’t change even if they try while the other group will forever be a victim of the first group no matter what they do is wrong and a recipe for disaster. I am a white woman that is not part of this problem. But I hope to be part of its solution. I will not apologize for being white, but I will apologize for being quiet. It’s time we all had “This Talk”…. ~Alicia~

  101. B

    August 4, 2017 at 4:59 pm

    Why is it that when people see something like this they cry “RACISM!” This was a campaign that P&G is getting behind. Not once were any of their products shown! I find it very strange that we are not having the talk about racism and I think that is the problem! I am Jewish and I try to educate people on what it means to be Jewish and what people know about it, they are taught that by their parents and their grandparents as racism is not born it’s learned! We need to have the talk and understand that we are all EQUAL skin color, religion, sexual orientation do NOT define who you are! We need to talk more and sure we may be a little indelicate but you know what the person your speaking to will know it’s coming from a good place and be very receptive to it!

  102. Amy

    August 4, 2017 at 6:13 pm

    Props to Bob, who hoped those crying “racist” would be reborn (reincarnated) Black. You aren’t in a position to judge your neighbor’s fears until you’ve walked a mile in their shoes.

    I’m white and grew up with similar conversations from my parents, who worried some man might “take advantage of” me. It’s the same thing.

  103. Barbara

    August 4, 2017 at 11:01 pm

    Best ad ever. Truth hurts. If you can’t deal with, is your problem – not Proctor & Gamble’s. This is not race-baiting, racist or parents ‘programing children’. It is parents telling their children hard truths. Apparently they can deal with it better then most of the you all can. You all need a reality check.

  104. Austin

    August 4, 2017 at 11:23 pm

    You guys are so painfully dumb.

  105. Addenda Sumter Freitag

    August 5, 2017 at 12:17 am

    I’ve had those talks given to me by my Mother, and I’ve given them to my daughter. I still do!
    My friend won’t let her son wear ‘no sleeve’ T shirts or wear hoodies so he won’t be Profiled.. (but she Is American).
    You have to teach your Children what the world is like and try to keep them safe ( physically and Spiritually) and keep them alive. You also have to tell them that these truths are not fair, and many people do not think of you as ” less than”, but these aren’t the people who would hurt you, or kill you. It breaks your hear to tell your Children that many Police are racist
    And will ” Profile” you. You really want to tell them that all Police will respect and protect you….but that is not reality.
    It is disheartening that in 2017 you still have to have “The Talk”. Also…
    White Parents whose children are friends with Black children Aboriginal Children, and Children of Colour have to give them “The Talk” for their safety too, as they may be Targeted for their Friendship and associations.

  106. Sybil Leger

    August 6, 2017 at 2:42 pm

    Soros probably paid for that crap,as long as we feed that wolf, he or she is the one that will prevail, I say we feed the wolf that gets along together, and makes America, the beautiful place it was meant to be. Our country will only succeed, if we quit the black and white stuff, and become people working together, for the same purpose, to be peaceful.

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