A conservative college has decided to stop selling Nike apparel after the “Just Do It” ad campaign with Colin Kaepernick was introduced.
Truett McConnell University is a Southern Baptist school in Georgia. President Emir Caner recently released a statement on the university’s website that explained why they made their decision.
“America has sacrificially given my family the freedoms we enjoy today,” said Caner. “My wife, who was raised under the oppression of socialistic communism, became a citizen five years ago, joyfully pledging allegiance to these United States and her flag.”
Kaepernick started kneeling during the national anthem to protest racial inequality and police brutality.
— Colin Kaepernick (@Kaepernick7) September 3, 2018
However, Caner claims that Kaepernick’s actions show that he is anything but respectful.
“For Nike to then hire Colin Kaepernick,” added Caner, “a person known for wearing pigs on his socks, mocking law enforcement, kneeling against our flag, and mocking our troops, is reprehensible to my family and to the Truett McConnell family.”
According to Caner, any profit made from the remaining apparel will go to groups such as Wounded Warriors and the Fraternal Order of Police.
“If Nike chooses to apologize to our troops and to our law enforcement officers, then – and only then – will TMU reconsider their brand,” said Caner. “In the meanwhile, let us honor true heroes, those who protect us daily, some even sacrificing their own lives. They are the true heroes.”
The university is expected to lose up to $20,000 annually.