As Sunday night box office reports are coming in, it’s clear that pro-life film Unplanned exceeded expectations for its opening weekend. In fact, it doubled projections.
And despite a near-total media blackout and being slapped with an R rating, not to mention an attempted Twitter sabotage, the film came in fifth overall.
Major networks like USA, the Hallmark Channel and a slew of others refused the independent film’s ads. Not only did the film not merit attention from mainstream press, even the barring of its advertisements at the behest of the powerful pro-abortion movement didn’t crack into the mainstream press consciousness. Will it’s box office triumph make a dent?
The film is distributed by Pure Flix, which is now adding an additional 600 screens to its run, after it pulled an estimated $6,110,000 over the weekend.
The Hollywood Reporter also notes the location of the top box office receipts for Unplanned. Although it is typical for a film to see the biggest revenue in New York City and Los Angeles, Unplanned’s top locations were predictably elsewhere. THR reports the top theater was the AMC Northpark 15 in Dallas-Fort Worth, and among the rest of the top 20 were theaters in places like St. Louis, Nashville… you get the picture.
One of the biggest audiences, again in defiance of expectation, was in Utah, where Glenn Beck has been in person promoting the film and making people aware not only of its premier, but the tide of pro-abortion resistance rising against it. The film’s ‘R’ rating posed a big problem in the state as the Mormon population isn’t given to attending R-rated fare.
But despite that obstacle, and thanks in great part to the awareness Glenn Beck raised for the film’s premier, audiences in the state flocked to the film. Ticket sales were averaging $3,000 per screen in the Salt Lake metro area. That’s twice the national average of $1500 per screen in the other markets where Unplanned debuted.
These top receipts are another quantifiable example of the great divides in our society, and the resistance to the film by the “mainstream” culture an illustration of what values those lines are drawn.
The film earned an A+ from CinemaScore, and at the time of this posting has a Rotten Tomatoes audience score of 93%. Watch the trailer below.